I developed a conceptual brand for a coffee shop as part of a brand study, focusing on crafting cohesive visual elements that reflect the essence of the business. This brand is built around the idea of bringing people together from diverse communities over a shared love of coffee. The logo design visually represents this concept, featuring two people at a table sharing coffee. The mirrored “FP” within a diamond shape symbolizes both connection and the table itself, reinforcing the brand’s welcoming and inclusive nature.
